Well, a lot of companies will include their targeted keywords within the metadata of their site, which isn’t private. It’s important to snoop out what keywords your competitors have chosen to focus on, because understanding this will allow you to spy on competitors by seeing where their traffic is coming from and what’s driving their sales. Keywords are the foundation of any website, and a primary insight into your competitors’ strategy. Competitor SEO Strategy: What Keywords Are They Using? That’s why spying on your competitors isn’t creepy-it’s necessary.īut how do you do this effectively so that you’re always at the top of your game?īelow, we’ll explore some easy-to-follow tips that’ll help you spy on your competitors, and we’ll dish out some handy tools that’ll help you make light work of these Sherlock Holmes-inspired activities. Not only do you need to keep up with these organizations, however you need to outsmart them, too. Take your eye off the prize (or, in this case, your competitors), and you could be losing out on sales to a similar company that has done something bigger and better than you.

Even before you opened your business, you had one eye on your own plans and another beady eye on your competition.

Competitor website