^ 'Facebook Launches Reels on Facebook to US Users'.The overlay ads will be available in two formats that are Banner ads and Sticker ads. By the middle of March, practically all the countries that currently have an in-stream ads monetization program will be able to access overlay advertisements on Facebook Reels. Facebook said that Reels monetization would be implemented gradually. At the beginning of each 30-day bonus period, Challenge progress will be reset to #1.įacebook began testing an ad monetization platform for Reels content in February 2022, giving users another way to make money off of their work.As a result, after finishing the previous example, they would receive a new one that read: Receive $100 when 20 of your Reels accumulate 500 plays each. A creator can unlock a new challenge once they complete the current one.Earn $20 once each of your five reels has received 100 plays. Each month, creators can take part in a number of consecutive, cumulative challenges.Requirements Īccording to Meta, Facebook has introduced a new way to let creators participating in the Reels Play Bonus program, earn up to $4,000 per month. Later Facebook expanded their Reels Play Bonus program to more countries for select group of people and the program is invite-only. Facebook stated that there will be 'a $1B bonus dispersed over the course of 2021–2022' and described it as a method to 'monetize and compensate creators for their content.' The Reels Play Bonus program initially was the creators of United States, Canada and Mexico. Bonus įacebook launched the Reels Play Bonus program as 'Challenges' program on Facebook in October 2021 as a way to reward outstanding Reels creators.

Later on Facebook Reels was globally released in February 2022, after releases in 150 countries. Facebook Reels was originally released in United States in September 2021, following India's TikTok ban. In March 2021, Facebook started experimenting with showing vertical videos up to 30 seconds for US and India users.

Similar to Facebook's main service, the platform hosts user-generated content, but it only allows for pieces to be 60 seconds long and have a 9:16 aspect ratio. Facebook Reels or Reels on Facebook is a short-form video-sharing platform complete with music, audio and artificial effects, offered by Facebook, an online social networking service owned by American company Meta Platforms.

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